Evolution
They just get better and better
Canon upgrades to the Ixus line include a DiGiC III image processor, and in the case of the Ixus 75, a 3-inch LCD screen. The new chip makes short work of full-resolution photos, which translates into faster response times – perfect for spur-of-the-moment, shoot-from-the-hip situations. The Ixus 75 also has face-detection technology, which, along with determining the focus point of the shot, adjusts exposure values and flash levels accordingly. The face-detection feature even tracks faces if the camera, or the subject, is in motion.
With this model, Canon has moved away from the directional-style navigation pad to a touch-sensitive dial, which may take some getting used to. That learning curve however, flattens when you take a look at the 3-inch screen. The LCD is big, bright, and beautiful. The added real estate makes composing and reviewing shots a joy. What about the output? Colors are lifelike and usually sharp, except when shooting at higher ISO, with the flash turned off, but that is to be expected – after all, the Ixus is still a point and shoot, and not a DSLR. Aside from that, the only other quibbles are the lack of real-time indicators for battery level and a more powerful zoom.
The Ixus’ compact and durable alloy body, with a black ring accentuating the lens area, pays homage the days when the Ixus was an “idiot” 35mm camera. Make no mistake about it, however, the Ixus 75 is a touch of pure genius.
Migs Gerardo
CANON IXUS 75 | P22,500
www.canon.com.ph
TECH 7.1-megapixel sensor. 3x optical zoom. 4x digital zoom. Digic III image processor with face detection technology. 17 shooting modes. 3-inch LCD. SD card memory expansion. 32MB SD card supplied. Lithium Ion battery . 91.6x56.8 x19.6mm. 130g
LOVE Ready to shoot in a blink of an eye. Images are accurate with minimal loss of detail. Superb LCD.
HATE Touch-sensitive navigation can be a bit finicky. Limited manual functions.
WE SAY Canon raises the point and shoot bar with the latest Ixus.
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T3 Magazine Philippines - July 2007 Issue
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 CANON IXUS 75
Also consider
The Ixus 70 is almost identical to the Ixus 75, albeit with a 2.5-inch LCD, an optical viewfinder, and a slightly smaller chassis.
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